Graphic Design

Advanced Diploma

Awarded by Raffles College of Higher Education, Singapore


January, April, July and October


2 Years (Full-time)

The Graphic Design course will enable students to know and understand as to how images, symbols, words and letters are used as means of communication.

The influencing factors like culture and economics, what is it that needs to be communicated and how to create the most appropriate design that can communicate most effectively.
The course will prepare students who are looking for careers in publishing, advertising and packaging. The course will involve classroom lectures, demonstrations and practical sessions by students.

Course Structure

This module aims to provide students with a range of fundamental of analytical and observational drawing techniques to develop conceptual drawing skills for visualization. The course will introduce principles of drawing technique and personal interpretations in drawing as well as examining line, tonal value, volume, spatial relationships and composition, form, texture, perspective and basic human anatomy. This will allow students to develop confidence in their visualization drawing skills as a means of visual communication.

The module introduces students to the basic elements and principles of design, their use and applications in solving various design problems. Students will gain familiarization with the visual interactions between design elements through theoretical and practical implementation of design principles and explore various media, develop critical ability and also to demonstrate an understanding of design principles through a series of visual communication exercises.

The module provides students a theoretical and practical overview of graphic design in visual communication. Students will strengthen their design skills through exploration of the fundamentals knowledge in graphic design such as semiotics, pictogram, elements of graphic design, principles within various graphic design disciplines and etc. The module also covers the history and ethical practice in graphic design with emphasis on the roles and responsibilities of a graphic designer in the ever-changing industry.

This module will introduce the fundamental aspects of image enhancement and manipulation with the Adobe Photoshop imaging software. Students will improve their visualizing technique and produce complex digital images, exploring technical and aesthetic aspects of the image manipulation processes such as digital image creation with an emphasis on photo-illustration, and hybrid illustration techniques, image capture, compositing, retouching, stylistic treatments, shading, and simulated three-dimensional imagery aspects of the manipulation processes most widely used in the visual communication industry.

This unit covers key aspects of research and communication studies in academic contexts relevant to students of design and marketing. Students engage in collaborative learning activities throughout the term in order to develop their teamwork skills. Students learn to locate, understand and critically evaluate information from books, journals, the Internet and primary sources in order to do effective research. Using these sources of information, students then produce an extended piece of analytical writing and give oral presentations to their peers. Skills in doing primary research (i.e. conducting focus groups and surveys), accessing and evaluating information, paraphrasing, using established referencing systems, applying the principles of effective communication and the professional presentation of documents are all covered during the module.

The aim of this module is to provide students with the fundamental knowledge of pre-press techniques and print production workflow process. The course covers preparation of digital files for output and reproduction, colour management, colour separations, colour proofing, selection of paper materials, paper and ink, various printing processes, production cost and design considerations. Upon completion, students should be able to prepare digital files and select appropriate print output methods for their design solutions.

This module aims to provide students the principle of packaging design and focuses on design phases from design concepts to three-dimensional forms. Students will explore on packaging design development processes, functions, materials, structures, production, printing methods and presentation purposes as well as economic, environmental and sustainability issues associating with packaging design. They will learn how to use principle and elements of designs, choice of materials and printing options to create packages that stand out as effective marketing tools.

This module will enable student to further their skills in layout design that will stress on the use of image and type. Students will develop an understanding of the design elements and principles, page composition, principle of typography, graphic effects, visual weight, appropriateness, and consistency throughout. The focus is on visual thinking, exploring the relationship between type and image, and developing multiple solutions to a given problem. Upon completion of this module student will be able to create and design specially structured publication such as promotional brochure and annual report.

The module introduces the students to the importance of creativity & problem solving in visual communication. Students will learn the necessary knowledge on how to integrate creative problem solving methods into the design process in order to generate effective design solution. Through key topics such as “Problem Defining” and “Idea Generation”, which includes various creativity techniques, the module will help students to approach design problem from fresh perspectives with the aim of increasing the quantity of fresh ideas. The essence of the module is to provide guidance to students on the creativity process of developing thinking patterns that foster creativity.

This course provides an understanding, meaning and importance of the use of color for graphic design. It covers topics on color theory, research and effective combinations that are essential to apply color for effective visual communication. Students will explore the principles, attributes, dimensions, harmonies and phenomena of color. By understanding the language and meaning of color from a social, cultural and psychological context, students can effectively manipulate colors in their design to convey the intended message to the right target audience.

This module aims to analyze and explore the fundamental knowledge and principles of typography. Students will be required to research on history of type and develop understanding on aesthetic, structure typeface letterforms and managing hierarchy of information in typographic context. By understanding the principles of typography, students should have the ability to improve the meaning of a message, explore various aspects of digital typography, express and communicate idea to improve the quality of design thought.

The module’s aim is to provide students with an overview on the foundations of digital photography. Throughout these topics, students will be taught the importance of photography as an important visual element of communication as a medium of expression. This module will also encompass; photographic vocabulary, framing, composition, "rule of thirds", lighting, texture, pattern, lines, depth of field, perspective, space and color. Students will be expected to demonstrate an ability to use the digital media and tools competency in their final photographic project.

This module will provide the students the opportunity to learn the anatomy of the page; fundamental layout principles, grids system and guides lines for placing elements within a design. Students will also learn the process of a page composition by placing and arranging text and graphic within a design and how these elements are positioned, both in relation to another within the overall design will affect the content to be viewed by the intended audience.

The module introduces the students to the function of visual identity system as part of the brand image development. Students will learn the basic approaches and essential knowledge of creating effective visual identity system, which contributes to generating and sustaining positive brand image. Students will also examine the relationship between visual identity system and the strategic brand development by means of research, study and analysis, which will culminate in the form of a brand manual.

The module provides participants with the knowledge and skills to create compelling, functional, engaging interactive and digital media design. Students will work on a variety of digital elements, including photography, illustrations, text, music, sound effects, animation and video creatively and explore technical possibilities with various Multimedia Authoring Softwares. This module will also enable the students to develop design thinking skill, user interaction experience and critical sensibility with emphasis on the roles and responsibilities of a graphic designer in this ever-changing industry.

The module provides further theoretical and practical experiences that build upon knowledge gained from Typography 1. In addition to in-depth exploration of the aesthetic and practical aspects of typography, students are encouraged to adopt unconventional typographic approaches such as type image in the design process. The essence of the module is to develop students’ skills in applying typography to design on a conceptual level with emphasis on creative personal expression.

This module investigates design communication for professional publications and magazines design, with an emphasis placed on developing creative concepts for defined target audiences and also learn how to function as a publication team. Students will learn to define style guides, create mastheads, generate content and maintain consistency throughout a major publication project within a group setting. Students will continue to build upon the principles they learned in page layout design principles, advanced layout & production and graphic print production by using dynamic grid systems, professional binding techniques, choosing appropriate paper stocks and working with special printing effects & finishes and manage the publication design process accordingly to their defined timeline and budget.

The module is to provide students the opportunity to develop a project of their choice from concept to print production under the tutorial guidance from lecturer. The project development will be carried out following the professional design working process which includes research, analysis, project planning, brief generation, ideation, design development, execution and implementation, etc. Students are required to manage the project independently with a professional and responsible manner. In addition, students are strongly encouraged to apply the knowledge and experience acquired from all previous modules.

This module aims to provide students with a practical platform to experience the pace and demand of an actual graphic design studio. Students will produce comprehensive design project by strictly follow the standard professional practice which includes design process such as research, analysis, project planning, brief generation, concept development, presentation, execution and implementation. The emphasis of the module is on fulfilling the brief requirement as well as developing relevant creative design solution to engage an intended user / viewer / audience during the design process on a given project specifications and each stage of the design approval by the lecturer within a projected timeline.

This module aims to provide students a practical platform to experience the pace and competitive demand of an actual design studio environment. Students are required to produce effective comprehensive design independently and to follow strictly the standard professional practices that include design process such as research, analysis, project planning, brief generation, concept development, execution, implementation and presentation. In such simulation of the real-world design environment, students will play the role as the design studio (designer) while the lecturer will act as the client who will give the project specifications and approvals to each of the design project. The emphasis of the module is on fulfilling the brief requirement as well as developing relevant creative design solution to engage the intended target audience during the design process within a projected time line independently.

This module aims to introduce the basics principles of Web Design. The Students will be provided with the necessary knowledge and skills through practical exercises, lectures, demonstrations and examples. This module will also enable students to explore the process of Web Design from drafts to uploading of finalized design to the server (FTP). It will also encompass the implementation of the interface design to HTML, CSS and web standard. Upon completion of this module student will be able to understand and develop a Web Design Project.

This module aims to introduce the basic principles and practice of advertising, familiar with the terminology used in advertising industries, and the functions of advertising in society. This module will examine various aspects of advertising, and its trends within societies; consumer behaviour, the creative process and the value of combining the coordinating of the various marketing communication tools to create maximum clarity.

This module aims to provide students with the opportunity to conduct an intensive investigation of their design projects and develop a personal portfolio to reflect their understanding of design principles and creative problem solving abilities to visual communication problem. This module will emphasizes on review and revision of assignments, creative self- assessment, portfolio preparation, resumes writing, presentation skills and job interview. At the end of the module, students will have acquired the experience and portfolio to job seeking opportunity for an internship position.

This module aims to provide students with the opportunity to gain real-world industry experiences and professional practices in their chosen discipline. It allows students to establish connections, develop useful contacts, and gain industrial skills and an overall perspective of the discipline. The industrial attachment is intended to enhance students’ educational experience and prepare them for their careers.

This module aims to prepare students in developing a portfolio for job interview in the demanding and competitive graphic design industry. Students are required to review and analyze results from their previous work on Portfolio 1 and Internship modules, categorizing works into disciplines, refine and modify works to a professional level. On completion of this module, students will have acquired the necessary design training and portfolio to present confidently and professionally for a job employment opportunity or to demonstrate the overall conceptual abilities and technical competencies that meet the requirements of the Bachelors in Graphic Design program.

Career Opportunities


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