Bachelor of Arts (Honours)
Awarded by Sheffield Hallam University, U.K.
2 years Adv. Dip. +1 Year Top-up Degree
Awarded by Raffles College of Higher Education, Singapore
January, April, July and October
The Product Design course teaches students critical thinking skills in concept investigation through a hands-on approach. Students learn to appreciate the design process as a key step in technology and manufacturing management.
Through a broad-based, diagnostic curriculum, students will learn to grasp investigational, analytical and problem-solving skills through a project-based, modular system. This course also develops understanding of various specializations in the product design field such as furniture, transportation and consumer products. Students also gain exposure through working on realistic projects that simulate actual projects.
This approach underpins the relevance and importance of industry requirements in a highly competitive design environment.
Observational drawing skills through the analysis of the items and elements related to product and transportation. It is intend to gain further confidence in freehand drawing through understanding basic principles of structure, form, volume, space, planes, lines, perspectives and proportions.
Introduction to model making - understanding form, structure, volume and space through the use of a variety of basic model making materials for the construction of three dimensional forms – understanding the importance of scale in design.
Introduction to the practice of sustainable design through the investigation of contemporary practices including Design for Recycling (DFR) Guidelines. Students apply new knowledge and views to global and local ecological problems and develop innovative approaches through the design process.
Exploring the applications of digital photography and software, through capture and manipulate images and the use of the application to generate 2D presentation.
Lighting Design emphasizes on understanding the importance and relevance of lighting elements within a contemporary design environment. In this module, students will be introduced to fundamental lighting principles, its relations to internal environments and setting specific atmospheres within a given set of specifications.
Students will learn the applications and processes of AutoCAD software based on 2D drafting, detailing and 3D applications and their relevance within 3D Design through realize in a series of studio exercises. A strong emphasis will be placed on ascertaining that all students proceed at the same pace in a computer lab environment.
Furniture Design emphasizes on exploring sustainability material regarding to the furniture design from beginning to end in the investigation of various design methodologies, conceptualization approaches and problem-solving mechanisms resulting in practical design solutions. In this module, students will be taught through hand-on experience how to shape and construct furniture.
Students are exposed to different rendering skills and using different types of medium to render the final work. Through rendering students are able to demonstrate their thought and ideas clearly to the respective client or lectures. This skill will enhance students' confidence and develop oneself as a professional designer. Students will be exposed to a range of drawing style using different medium such as pencil colour, water colour, pastel, marker o illustrate commercial drawing in product designing.
Understanding the importance of colour in design through freehand drawing applications, where students gain further knowledge in observational drawing skills, applying this knowledge through the study of colour theories and their applications within design. Students will also be exposed to areas of basic colour psychology within specific design parameters.
The unit will help the student to reflect and analyse upon the interaction between the design disciplines and associated cultural and social values. To provide the participants with the contextual knowledge to enable them to describe and appreciate historical, cultural, social and economic factors which have impacted from the 17th century until today. The second part of the subject will focus on the development of design within the 20th century and future trends.
This module introduces the elements and principles of design. With this knowledge students will explore line, form, shape, space, colour, perspective, texture , form, balance, unity, pattern, contrast, rhythm, movement, proportion, all these aspect is will then widen student's perspective in design. Demonstrate the use of design element and applying it to final design. Student will also be introduced to design processes, where they will be taught how to gather ideas/ concept while applying the design principle into the final work. This knowledge is important as a young designer allowing students to be aware of the importance of design principle.
Design drafting emphasizes the designer’s approach towards the size and measurement of a product in different views. With design drafting student will understand the importance of having accurate dimension in product design. Student will demonstrate the knowledge of top view, side view, front view and back view of specific products and producing them into technical drawing for commercial purposes.
Through this subject, student will critically analyze the importance of user scenario. Considering the user as the main aim. This will allow student to critically consider the importance of size, weight as well as the comfort of the user. This module also examines the use of anthropometrical and ergonomic data in 3D design. This includes understanding the psychology of consumer behavior and identifying user needs through analyzing the role of the consumer in a contemporary and historical context by examining economic, social, commercial, and gender topics.
During this module students will learn that sometimes an abstract or seemingly irregular thought pattern can lead to a unique and appropriate design solution. Sometimes that process can be influenced by a single or a number of factors including; technology, visuals, words, cultural trends and market research. During this module students will undertake one project using several thinking techniques to help understand and create design solutions determined by those topics referencing; word & Image associations, inspirations, concept generations, and forms. Students will also evaluate some iconic products to gain an understanding as to their unique origins.
Students will learn the applications and processes of Rhinoceros software based on free form 3D modeling and computer rendering. Students will be introduced to the principles of NURBS geometry which can be used to create curves, surfaces and solids within 3D design.
This unit covers key aspects of research and communication studies in academic contexts relevant to students of design and marketing. Students engage in collaborative learning activities throughout the term in order to develop their teamwork skills. Students learn to locate, understand and critically evaluate information from books, journals, the Internet and primary sources in order to do effective research. Using these sources of information, students then produce an extended piece of analytical writing and give oral presentations to their peers. Skills in doing primary research (i.e. conducting focus groups and surveys), accessing and evaluating information, paraphrasing, using established referencing systems, applying the principles of effective communication and the professional presentation of documents are all covered during the module.
Students are given opportunity to analyse and investigate a range of manufacturing processes (one-off and mass production) though lectures, discussion and visits to industry. They will be guided to have broader knowledge and understanding of the constraints of specific processes and its application within 3D Design.
Using the software 3D Studio Max, students will be trained to use wide variety of techniques of virtual representation of concepts. Students will gain knowledge and skills in three dimensional rendering through generation a support for the presentation and demonstration of some kind of animation.
In Packaging Design the student explore the fundamental of the packaging, considering and designing in three dimensions; mass design, designing for specific target markets, food containers and new product launches, as well as techniques on creating packaging. Also learn the function of wrap to protect the product; creating identity for advertising as well as to communicate to the consumers.
This module aims to provide students with the opportunity to gain real-world industry experiences and professional practices in their chosen discipline. It allows students to establish connections, develop useful contacts, and gain industrial skills and an overall perspective of the discipline. The industrial attachment is intended to enhance students’ educational experience and prepare them for their careers.
Solid Modeling emphasises understanding of the designer's approach towards presentation of design solutions in a three-dimensional form. In this module, students will be introduced to various types of rapid prototyping processes and 3D mechanical design applications.
Students will learn the applications and processes of modular design system and the different applications in the industry. They will be guided on the various approaches and better use of different tools to products.
To prepare student for an internship as such student need to be equipped with a well laid out portfolio, website, interview session, resume and curriculum vitae. Student need to understand the importance of professional practice including areas of project management, intellectual property, legal aspects, meeting procedures, client management and documentation procedures.
This final project will be self-proposed, from previous projects undertaken throughout the year and developed through to pre-production stage, under the supervision and guidance of the studio lecturer.
Electrical Product Design emphasises on examining consumer product for Industry through testing and analyzing a range of Electrical & Electronic products within a creative, commercial and highly competitive consumer market. In this module, students will be introduced to the internal components, structural and materials relating to electrical and electronic product design.
Retail Visual Merchandising is the art of displaying merchandise that appeal to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and eventually buyers of the product. Designer need to have the knowledge for display and exhibit products, for promoting and increase sales. This course will allow students to be able to understand the importance of visual merchandising as a designer in the current market situation where display / visual merchandising is a required skill. This module is to help students to be able to apply visual merchandising technique and help students to prepare them with different scenario while working in the industry. Students are usually required to do this task when working, to create the new window display for different season. For example Mother's Day, Valentine's Day, Christmas etc. The purpose is to promote company's new collection so as to attract customer. Through display this will enhance company's revenue.
This module forms the first part of the self-directed product design project work that you will complete.. It will build on the learning experience of previous study and establish the theoretical and practical skills necessary to manage a study programme of independent project work. You will be expected to engage with an external brief related to a competition/industrial theme and therefore begin to consider your work within a professional context.
This module forms the second and major part of the Product design project work completed in earlier module and provides the opportunity for you to engage in a piece of extensive integrated design work based on a project brief generated by self-directed research. It brings together the theoretical and practical skills, knowledge and experiences gained during previous study to provide an experience that mirrors the role of the professional product designer.
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